HR with heart, clarity, & unapologetic empathy.

Charmaine is the founder of Your HR Besties and the go-to partner for business owners who need senior-level people strategy without the full-time executive overhead.

With 10+ years of HR leadership experience, she has supported fast-moving, multi-site, multi-brand, and high-growth organizations—from franchise brands and distribution operations to Fortune 500 retail. She has led people strategy for workforces ranging from a few hundred employees to more than 2,500, so she understands that HR cannot be one-size-fits-all. It has to work in the real world—where managers are busy, teams are growing, and people issues do not wait for a convenient time.

Charmaine brings the big-picture thinking of a Head of People and the hands-on practicality businesses actually need. Her sweet spot is building scalable people systems that help leaders hire smarter, retain great employees, manage performance with confidence, strengthen culture, and stay ahead of HR risk.

Most recently, Charmaine served as Head of People and Senior Director of People for a three-brand franchise portfolio in Atlanta. She advised the CEO, led enterprise people strategy across 418 employees, and oversaw the full employee lifecycle—including HRIS, payroll, benefits, compliance, employee relations, investigations, leadership development, and workforce planning. In the first half of 2026, her work helped reduce combined turnover by 58.9% year over year, representing an estimated $1.33 million in avoided turnover costs.

Earlier in her career, Charmaine led HR for a high-volume distribution center supporting approximately 800 employees at thredUP; owned people strategy for an Atlanta market of roughly 2,500 employees at Sam’s Club; and supported complex workforce changes, union relations, and large-scale reductions in force at Hertz.

Her approach is simple: people-first, business-smart, and refreshingly honest. She is the bestie you call when you need a thoughtful HR strategy, a clear plan, and someone who can turn “we have an HR situation” into “we have this handled.”

Deidra is the steady, strategic HR partner you want in your corner when people matters get complicated. With more than 15 years of progressive HR experience, she helps leaders make confident decisions, strengthen manager capability, and create workplaces that are compliant, consistent, and built to retain great people.

She has supported executives and operational leaders across aviation, hospitality, healthcare, insurance, government, manufacturing, business services, and high-growth organizations. Whether a business is navigating an employee-relations concern, a difficult performance conversation, a workforce change, or a need for stronger day-to-day HR systems, Deidra brings a calm, practical approach that keeps both people and business outcomes in view.

Most recently, Deidra served as an HR Business Partner for a multi-site facility-services organization, supporting approximately 700 employees across eight to nine client accounts in aviation, culinary, and manufacturing environments. She managed more than 50 employee-relations cases annually, coached operations leaders on documentation and progressive discipline, and used Workday reporting and workforce data to support retention-focused HR initiatives.

Her background also includes leading HR strategy for a multi-location hospitality organization with more than 300 employees, where she partnered with senior leaders on workforce planning, restructuring, performance management, engagement, and frontline leader development. Across contract and in-house HR leadership roles, she has provided full-scope support in investigations, conflict resolution, policy and handbook updates, compliance training, benefits and workers’ compensation administration, payroll coordination, HR audits, recruiting, onboarding, HRIS reporting, and employee lifecycle management.

Deidra holds both an MBA and BBA in Human Resources Management and is a PHR-certified HR professional. She has hands-on experience with Workday, ADP Workforce Now, and PeopleSoft, and she knows how to turn HR data into practical recommendations leaders can actually use.

At Your HR Besties, Deidra brings the “let’s get clear, get organized, and handle it the right way” energy. She helps clients move through sensitive employee issues with care, strengthen the systems that support their teams, and give managers the tools to lead with confidence.